Capturing a potential customer’s attention is the biggest goal for any banner design. Whether you want them to call you, visit your website, or buy now, the key is to keep the message clear and compelling.
This can be achieved using interesting fonts and adding text effects in Adobe Express. Try out contrasting colors and other elements to make your banners stand out.
Feature Yourself
If you’re the face of your business, it makes sense to use your photo in a banner to make your brand feel personal. You can frame it full-screen, like in this example, or place it in a smaller photo collage or frame to highlight your presence and message.
Using contrast in your banners Austin TX can also make them more compelling. Contrasting colors grab the eye and can evoke specific emotions in your audience. For example, red tends to communicate urgency and power to an audience.
If you’re announcing a sale, try mixing your design with unconventional text effects. This will grab the eye and make your ad stand out from others featuring similar information. Ensure your fonts are readable and the text size is appropriate for banner sizes.
Use Contrast
Contrast is a basic design principle highlighting important elements and making them easier to read. However, contrast will only be effective if the colors complement each other. Try our free online contrast checker to ensure your banner’s color palette matches.
Another way to make text stand out is through the use of fonts. Try mixing up your fonts with different effects or contrasting them against the background of your banner to attract attention and keep your message consistent with your brand style.
Remember that users skim banners, so your banner ad needs a clear message to attract their attention and convince them to click.
Make It Stick
Capturing a potential customer’s attention can be challenging. People are constantly scrolling through their social media feeds, researching a new recipe, or checking the weather, and they’re likely to only stay in one place for a short time.
Your banner ads must stand out and be as memorable as possible in the short time they will likely be viewed. To achieve this, use contrasting colors and images to capture the viewer’s attention.
You can also include a call-to-action in your banner ads to increase clicks and conversions. Phrases like “Learn more,” “Buy now,” or “Find out the price” are great to include in your ad. They encourage the user to take a desired action and can often be clicked on without disrupting the user experience.
Add Text Effects
When using banners to advertise a sale, make sure your copy is short and catchy. A potential customer only has a few seconds to engage with your banner and may skip it if it’s too long or difficult to read. Use contrasting colors and text effects to help your message stand out.
Please select a font that sets the tone and style for your message but also ensures it’s easy to read. This is particularly important for mobile advertising as people scroll quickly and skip things they don’t feel are relevant.
Showcase imagery in a photo collage to provide your audience with additional insights. The warm brown hues of this photo collage echo through graphics and type layers in this design, creating a cohesive experience.
Add a Call-to-Action
If you use banners in your marketing strategy, they must be visually compelling. That means using size, color and engaging fonts to emphasize your message. You can even play around with text effects to get creative.
For example, if you want to announce a sale, you can highlight the deal in your banner using a bold font. This can catch viewers’ eye and encourage them to visit your website.
Before creating your banner, make sure you have a clear understanding of your target audience. This will help you focus on what elements will most effectively capture their attention and make them remember your brand. Then, you can create a marketing campaign that will achieve your goals. Whether you want more impressions or clicks, the right banner can make all the difference.
